Consultancy & Advisory Services

We are committed to provide considerable business growth to our clients in Sudan through:

Step – 1: Response to clients either personally or telephonically to understand their requirements using the client request form.
Step – 2: Prepare a customized presentation
Step – 3: Client sends request for proposal (RFP) after mutual discussion.
Step – 4: Proposal is prepared and sent with time and costs estimate for the client review and comments
Step – 5: Reference check and any further clarifications are addressed
Step – 6: Signing the agreement/contract
Step – 7: Project operation started.

◦ Marketing qualitative and quantitative Research ◦ Market Audit ◦ Retail Audit ◦ User attitude test ◦ Distribution system model development ◦ Sales force Incentive Scheme and framework Design-Sales and Marketing Professional Recruit-Sales and Marketing diagnosis and design-Sales and Marketing system development (Manual, Policy, Procedures and forms)-Strategic marketing plan development-Strategic business plan developments-Marketing communication plan development-Assessment and Evaluation of Sales and Marketing Departments Performance.-Business /Marketing Strategy Development-Business Feasibility Studies ◦ Venture Capital evaluation-Strategic/Business and Marketing Plan Building-Business Viability Assessment-Business Environment and Industry Analysis

Algorithm of our work:

Stage 1: Internal & External Audit
• Step 1: External audit: Market / category, Competition. Distribution channels
• Step 2: Internal audit: Company’s objectives and strategy, Portfolio assessment, Org chart and existing business processes
• Step 3: Results – what client receives?

Stage 2: Development and Selection or Sales Strategy Audit
• Step 1: Selection: Optimum portfolio
• Step 2: Analysis: Marketing Mix, Sales Operation Matrix Analysis
• Step 3: Sales Strategy Results

Stage 3: Sales & Marketing function activity optimization
• Step 1: Analysis: Sales & Marketing Operation Framework
• Step 2: Measure: Key Performance Indicators (KPI)

• Step 3: Sales & Marketing Function Duties Analysis
• Step 4: Sales & Marketing Policy
• Step 5: Sales & Marketing Policy Results

• Filled questionnaires are reviewed and coded by quality assurance team.
• Transmission of data to processing centre for entry.
• Entry data are validated and analysed.
• Formulation of reporting groups.
• Product sales comparison.
• Final audit report production.
• Prepare questionnaires for next cycle retail audit.

Methodology:

• Monthly or Bi-monthly Cycle

• Manual Collection of Purchase Data
• Pre-printed Questionnaires
• Physical Stock Taking
• Open audits covering all SKU’s

Process:

• Set up of retail audit project
• Retail audit project proposal is prepared (Scope, sample size, time, resources and cost)
• Data collection questionnaire is designed
• Field data collection surveyors are trained
• Pilot test is done to test the questionnaire and surveyors’ quality
• Analysis software is selected and installed
• Data entry team are trained
• Questionnaires from are received from field. surveyors

TM Marketing Research Services (For trade, none trade and consumers):

◦ Qualitative research
◦ Quantitative research
◦ Retail audit (Tracking market development over time)
◦ Social media content research
◦ Customer satisfaction research
◦ In-depth interview
◦ Organizational research (employees satisfaction research)
◦ Public opinion survey
◦ Seminars, conference, workshops and forum quality survey

◦ [anal and discussion group survey
◦ Users attitudes survey (Towards product/services availability, access and quality))

◦ CATI : Computer-assisted telephone interviewing
◦ CAWI : Computer Aided Web Interviewing
◦ CAPI : Computer-assisted personal interviewing using PDAs or laptop PCs
◦ TAPI : Tablets Assisted Personal Interviewing using tablets
◦ PAPI : Paper Assisted Personal Interviewing/ Pencil=and Paper interview
◦ CASI: Computer Assisted Self Interview

Financial Research:

Comparable Company Analysis: Analysis and evaluation of comparable companies in specific target sector

Company Profile: Profiling, valuation and getting insights of companies in different industries based on financial perspectives

Valuation Services: Valuation of listed and unlisted companies thorough various valuation tools like discounted cash flow (DCF) and Relative valuation.

Revenue Forecasting and sensitivity analysis: Analysis and forecasting of companies revenue with sensitivity analysis by using sophisticated statistical; tools.

Capital Structure Analysis: Analysis of capital structure of various listed and unlisted companies across the different industries.

Risk Profiling & Business Continuity Management (BMC): Profiling and analysis of company and industry specific risk of listed and unlisted companies

Currency Forecasting & Analysis: Analysis and forecasting of currency valuation and devaluation trends by using technical and fundamental tools

Commodities Stock Analysis: Analysis of Stock, commodities and forex by using sophisticated technical analysis software like Met stock, Advance GET etc.

Business Research:

TM business research is a framework based, follows structured processes and is a result of a rigorous analytical methods and proprietary used tools. This gives us the capability to service a variety of businesses need of researches across the different sectors. Company Analysis: Research and analysis of individual companies in various perspectives like, competitor intelligence, customer profiles or vendor research. Industry Feasibility Studies: Evaluation of industry viability in respect of new

Survey Programming:

TM also handles surveys with features such as:

◦ Piping logic and conditional logic i.e insert, or “pipe,” answer text from a previous question into a question on a later page in the survey
◦ Rolling back of incomplete surveys
◦ Block rotation
◦ Completion of incomplete surveys at a later date
◦ Pass back linkage to allow you match respondents to your panel

If desired, TM can provide survey fielding, monitoring and data handling services along with the survey scripting service. TM also has the capability to provide translation services and programming of your surveys in Arabic and French languages.

Data Analysis:

Trade Marketer has a well-equipped lab for data analysis services using specialized statistical analysis tools such as SPSS, Quantum, Win Cross and SAS. TM uses different convenient data analysis methods like:

◦ Conjoint Analysis
◦ Discrete Choice Modeling
◦ Multidimensional Scaling
◦ Multidimensional Preference Analysis
◦ Cluster Analysis
◦ Perceptual / Positioning Mapping
◦ Data Processing:

Trade Marketer can provide expert survey formatting services to compile and produce cleaned data after validating, editing and open-end coding using SPSS, SAS, Quantum Microsoft Excel or Access or any other database and analysis software as needed.
TM Analysis tools and Software Used include:

◦ Advance Excel
◦ SPSS
◦ CsPro
◦ Other supported computer assisted personal interview software