Retail Audit

Retail Audit is a tool to Measuring the “flow’ of Goods from the Manufacturer/Distributor to the Consumer through the retail sector. The retail audit is a sales management tool used to manage sales within the retail sector. It is done monthly, bi – monthly or weekly cycle to give answers to questions such as:

• How is the market developing?
• What is the market or shelve share of the pie do I have?
• How widely available is my brand?
• What type of activities performed by the competitors in the market?
• What is the price index and map looks like for all SKUs of all competitors?
• Where are the areas of opportunity for me?