As stated by American Marketing Association (AMA) with regard to Marketing Technology Summit (http://amaboston.org/event/marketing-technology-summit-nedma-partner-event-on-november-5th/ )
To be a great marketer today you need to understand the technologies that are behind your marketing programs. You have to become a MARKETING ENGINEER! To become a marketing engineer you need to have your head around not just creative and marketing best practices – you need to know about the actual platforms and technologies that power your programs and success. You need to be conversant in CRM, marketing automation, mobile, analytics and other technologies that power your programs and drive ROI.
How this is applicable to Sudanese Marketers? Please comments?
