Foreword from the Director:

Leading marketing from strategic point of view is very important nowadays than ever before. At Trade Marketer (TM) we believe that marketing is not only in business, marketing is a way of life, it is in our daily lives. Accordingly, you can how business will be and survive without marketing? Marketing is the spearhead of every business. Our experience in business tells us that every marketer is always asked to do more with less, be the canvas and the pathfinder for the business so, marketers must be well equipped with science and practices of marketing. Also, we believe that every marketer wants to succeed but, most of them do not. It is not that they cannot. It is that they do not know how. Trade Marketer (TM) was found to answer this how. Trade Marketer (TM) ultimate goal is to change the face of sales and marketing in Sudan, break the silence of marketing, bridge the gap between marketing theories and practices, fill the marketing mind gap, TM is the true home of marketing and sales practice and knowledge through its marketing club, discussion groups, seminars and conferences. Trade Marketer provides a complete sales and marketing solutions, from simple marketing research to full package sales and marketing system development conventionally and virtually. TM trains and qualifies people to become best in class marketers and sales professionals, TM is guided by recognized and proved marketing and sales professional standards. TM prepares professionals to enable them give answers to all marketing and sales questions simple it be like What is marketing? Or tough ones such as Do marketers make better CEOs? So, we cordially invite you to join us at TM to do the hard work and, whatever it takes to make marketing and sales job easy, fun and enjoyable. Join us whether for training purposes, awareness or your business enhancement. So, please be part of us, be a TM.

Dr. Gamal Eldin Ishag , Chartered Marketer
PhD, DipM, CM, CIM, CPM, PMF1167, MCMC

History,Vision & Mission

Our History

Trade Marketer was founded in Feb, 2008 by Dr. Gamal Eldin Ishag for the purpose of servicing the marketing fraternity in Sudan by providing a sound, current and realistic Business Professional consultancy services for today’s and tomorrow’s businesses at global standard The Marketer was founded in Feb, 2008 by Dr. Gamal Eldin Ishag for the purpose of servicing the marketing fraternity in Sudan by providing a sound, current and realistic Business Professional consultancy services for today’s and tomorrow’s businesses at global standard.

Our Vision

Be the pre-eminent sales & marketing professional body in Sudan and the region.

Our Mission

As we aim to help businesses grow through practical professional innovative marketing and sales practices, we are committed to change the face of marketing in Sudan by:

  • Harnessing marketing fraternity for lifetime
  • Promoting sales and marketing science and practice
  • Shaping the sales and marketing professional standard
  • Enhancing sales and marketing career pathway
  • Instilling professional marketing research and consultancy best practice.

Guidelines

  • Marketing touches every facet of mankind life
  • Spending in marketing is an investment, it has its role in business planning and corporate governance
  • Marketing should be in the heart of every business, thus it should be leading it
  • High quality sales and marketing knowledge, training and consultancy services should be accessible to every business and everyone
  • Marketing innovation and transformation is a lifetime journey
  • Marketing should contribute in improving economies and the life of communities
  • Business must sustain and adapt to the changes.

Motives

  • Marketing can improve the lives of businesses and wellbeing of people
  • Marketing can effectively impact on development of countries and their economies
  • Marketing can significantly contribute to the shareholders value
  • Marketing has a leading role in strategic business planning and corporate governance
  • Marketing should lead the digital transformation journey in all facets of life
  • Great innovation needs great marketing
  • Marketing creates competitive advantage for businesses

Core Value

Competence, integrity, honor and trust

Business Process

 

At TM we are guided by the total quality management guidelines to assure the quality of all processes through adopting Plan, Do, Check, Act (PDCA) principle which enable us to realize better control and continuous improvement:

  • Plan: To assure always we are on track
  • Analise: To understand the situation and the market
  • Client: Well segmented and define
  • Offer:  Customized and tailored to fit the purpose (Value for money)
  • Channels: Multiples, open, consensual and virtual
  • Measure: Set standard KPIs for every job to be done
  • Review: Ongoing assessment, matching pre and post services delivery results

Strategic Outcomes

Improve the lives of communities through enabling businesses to sustain and economies to nourish and grow.

Aims & Objectives

Support entrepreneurs and enable small and large scales businesses superfluous and grow by through marketing.

Core Focus

  • Professional Sales & Marketing Training
  • Sales and marketing consultancy:
  • Sales and marketing system development (Policies and procedures manual)
  • Sales and marketing system digital transformation
  • Developing products distribution systems and models
  • Sales and marketing recruitment
  • Organization diagnosis and design
  • Develop start-up business model
  • Qualitative & Quantitative marketing research
  • Apply retail audit in businesses
  • Seminars and workshops
  • Support universities in enhancing marketing science and practice

Moto

Live Marketing … Live Business